Tag: Vanity Validation

COVID-19 + Dating + Risk Tolerance

Posted on by ClarissaSilva
Credit: Geralt/Pixababy

Before becoming an entrepreneur, I was an Infectious Diseases Specialist. In the US, we are experiencing an increase in cases, beginning to assemble a disease containment model for COVID-19, and deciphering misinformation which results in panic in our daily living and our financial markets. ANY mortality is terrible. This disease is shortening the lives of those that have chronic illness. Does the knowledge of this fact change our dating behavior?

When it comes to dating and the desire to find love, people are more apt to take risks.

Let’s look at the HIV/AIDS epidemic. Despite knowing risk about unprotected sex, we currently see a rise in STD cases for 15 to 24-year-olds who account for 50% of new cases. If we didn’t see behavior change at the height of the HIV/AIDS epidemic or reduction in STD rates now, would we see differences for COVID-19?  According to Michael Kaye, OkCupid’s Global Communications Manager, “We also recently asked our daters if they’re still willing to go out on dates and saw a massive spike in responses around the world. We found that 88% of respondents around the world on OkCupid are still dating (92% in the United States)”. As Justyna Kedra, Founder of WE Rule, explained: “To be honest I didn’t even think about Coronavirus until someone asked me ‘we should finally go on a date but are you corona-free?’”.

What will people do? What’s the future of dating look like?

When you calculate acquiring COVID-19 and its recovery and if it has a larger impact in your life, it will change your approach. “As a single mom, I don’t want the additional risk. I have been seeing someone for a couple of months, but he is still going to work and I’m not comfortable with his exposure level. It was not very serious in any case, though he is nice and our time together was pleasant. If I were to get sick, I don’t know who would take care of my kiddo”. SG, San Francisco.

I also think the desire for love will outpace an epidemic.

We are coping with unknown factors about the virus and constant quarantine worldwide. Italy’s disease containment strategy is similar to NYC’S TB strategy, prison or fine for those that are non-compliant. In the midst of US quarantine, I predict a greater use of video and communication in dating apps. I don’t expect people to take known risk if they don’t have to, but I also think the desire for love will outpace an epidemic.

Dating activities also mimic the world’s general concern. When we have concerns about an epidemic coupled with media coverage and misinformation in the public, people will at first have fear and the need to quell that fear.  According to Michael Kaye, OkCupid’s Global Communications Manager, “There was actually a 188% increase in coronavirus mentions on OkCupid profiles between January and February, and a 71% increase in coronavirus mentions between January and March”.

Renowned serial entrepreneur, TV personality, and Co-Founder of Loko, Vivek Jain, reports that “We have seen a 62%  increase in both new users, and engagement from existing users, since the fears from Covid19 reached mainstream media.  Because we are video-based, we give singles who are apprehensive about going out in public during these times an avenue to make a connection with others while being in the comforts of their own home”. Similarly, Say Allo’s CEO, Zackary Lewis shared that they have experienced a 350% increase in video date sessions and 20% of new profiles have used the word “coronavirus” in their profile.

There’s also been roughly 15 million new conversations among OkCupid daters in March.

Unlike HIV/AIDS that can be tracked through a sexual partner notification, the coronavirus is harder to contain. The tracking of disease begins with everyone you’ve encountered, the frequency of coughing, and everywhere that person went. Will this slow down dating activities? “The interesting thing though is that even for those who are not dating IRL and are instead staying home binging Netflix, they’re still matching with people online. In fact, there have been about 50 million new conversations started among daters over the past month, and we’ve seen a 7% increase in new conversations over the last 5 days. There’s also been roughly 15 million new conversations among OkCupid daters in March (i.e. daters who have not spoken previously). explains Kaye.

I do hope that Neil Degrasse Tyson is right that now we reached a period where this is a social experiment on will people listen to scientists. Perhaps dating apps can create segmented populations. We can design categories based on risk tolerance and create games or prompts during quarantine periods. But, what do I know? I’m just a scientist.

This Is Why You Choose The Wrong Type. Every time.

Posted on by ClarissaSilva
Credit: Gerd Altmann /Pixaby

“Isn’t it ironic that our highly connected world makes it harder to be connected?” This is probably the #1 complaint I hear from my clients. We are trying to find love, get over a break-up or understand why we get ghosted in a world that seems to have so much abundance. Yet, so many tell me they are lonely and want to find just one decent person. 

The main reason is simple, but love is complex. It is the hardest decision we ever make in life. What other decision takes decades to get right? Dating apps are creating a paradox effect. They are giving off the illusion of many choices while making it harder to find viable options. Apps have become the new bar, but sometimes we unknowingly walk into a frat party that may exclude women; a drunk feast; 2 a.m. stragglers looking for any hookup potential; or a concubine expecting to find decent people. This is not just disempowering, it erodes your self-esteem and alters your decision-making ability.

We’re treating people like we do our social media streams.

The shiniest object is what we stop at, then move onto the next shiny object. Are we creating a false reality? What is it doing to our sense of self? Are we becoming more narcissistic? Are we becoming more insecure? Are dating decision-making patterns just an extension of how we behave on social networks? Are we able to make snap judgments based on such little data?

Technically, your brain does detect what you think is attractive in just a few seconds [actually, milliseconds].

Sounds great, right? You can find a match in milliseconds. No. That limits you to just what you *think* are ideal physical characteristics. Here’s the next wave of data that your brain provides. Your brain also is simultaneously processing subconscious factors that trigger emotional factors along with the physical characteristics and that is what makes you decide on that person’s image. 

Oh, but it doesn’t just end at that completely complex process. The other fun brain fact that impacts our ability to make decisions on what we see is inattentional blindness. This factor happens because the brain only focuses on the things we expect to see. It’s the main reason in gaming that you can miss someone that will kill you. It’s also why you can drive along the countryside for an hour and not remember the details of the scenery.

When it comes to dating decision-making, your brain will discount data when you are actively searching for your match. 

That’s just determining a swipe. But, we all know that partner selection and who is an ideal fit for a person isn’t simply reasoned away by brain functioning. Essentially, what is happening is that we’re overlooking good candidates. In my Your Happiness Hypothesis study, 65% of the active online dating users found that 90% of the time they were overlooking ideal candidates because they kept using the same parameters for their searches. Only when we were able to explore the subconscious factors that led their search for their ideal partner were we able to change the quality of their dating approach. 

Social Media’s Impact on Self-Esteem

Posted on by ClarissaSilva

Social Media’s Impact on Self-Esteem

Social media has been linked to higher levels of loneliness, envy, anxiety, depression, narcissism and decreased social skills. As a Behavioral Scientist, I wonder what causes this paradox? The narratives we share and portray on social media are all positive and celebratory. It’s a hybridized digital version of “Keeping up with the Joneses”. Meaning for some, sometimes it appears everyone you know are in great relationships, taking 5-star vacations and living your dream life.

Credit: Unsplash

 

However, what is shared only broadcasts the positive aspects of our lives-the highlight reels.

Since we’re only getting people’s highlight reels and comparing it to ourselves, it is natural to have reactions to what we’re watching. How does this impact relationships, dating, and our love lives? I conducted in-depth interviews with men and women, ranging from ages 28-73, that are active social media users and found that:

  • 60% of people using social media reported that it has impacted their self-esteem in a negative way
  • 50% reported social media having negative effects on their relationship
  • 80% reported that is easier to deceive others through their social posting

Paradox Effect

It seems that social media is creating a paradox effect: giving off the illusion of many choices while making it harder to find viable options. Can it be that our highly connected world has now become disconnected? Posting dinners, selfies and vacay photos over human interaction for some is interaction. That IS their interaction. The paradox effect in dating is creating the illusion of having more social engagement, social capital, and popularity, but masking one’s true persona. Since some are interfacing digitally more than physically it is much easier to emotionally manipulate others because they are reliant on what I call “Vanity Validation”. The one you portray on your networks and the true you, for some, creates a double consciousness. Your lauded self on social media is constantly seeking more validation through electronic likes, not life.

Vanity Validation

In the latest Match Singles in America study’s findings on how social media has impacted people’s dating lives, they found that 57% of singles say social media has generated a Fear Of Missing Out (FOMO). In my study, 50% reported feeling FOMO when comparing themselves to others on social media, while 60% of millennials reported feeling FOMO. Are we comparing ourselves to other people’s highlight reels? Are we creating a false reality? It seems that we’re only willing to share things that get positive reinforcement. If we’re living through only focusing on the highlight reels, how do we express the negative side of our lives?

If you’re comparing yourself to someone else’s profile, aren’t you discounting yourself? Anything that we share on our streams are things that we’re either excited about or creating some popularity for yourself. Are we supposed to applaud that you eat? Are we supposed to applaud that you are out? Are we supposed to applaud the 100th seflie you took while you were out? Are we beginning to learn to relate to people for immediate gratification only?

Won’t this impact our dating behaviors? If we only broadcast the “look at me”, are we able to deal with the side of rejection, detachment, and non-commitment? Are you surprised when people blow you off or lead you on aka ghost, bench, gaslight or breadcrumb? Yet another paradox. Here we are thinking the world is a positive and reinforcing place, that we are interesting, we’re so popular; then we get ghosted, breadcrumbed, benched.

Are We Technically Dating?

Posted on by ClarissaSilva
Are We Technically Dating?

Credit: Andreas Joachim Lins

 

More and more our digital dating world keeps coming up with new terms for bad behavior. Thought it was just happening to millennials? Think again.  My Happiness Hypothesis study found that it is happening across the globe to both men and women for millennials and GenX. Many are experiencing it, but don’t know there is a term for it. It is creating the paradox effect in dating: the illusion of having more social engagement, social capital, and popularity; but masking one’s true persona and intent. Since some are interfacing digitally more than physically it is much easier to emotionally manipulate others because they are reliant on what I call “Vanity Validation“. Their digital persona is constantly seeking more validation through electronic likes/swipes, not life experiences.

 

Social media creates global connectedness, sharing life events, dating ease; but it also can create lower self-esteem, obsessive social stalking, and “Vanity Validation”. Has social media facilitated suboptimal dating behaviors? Have we become too reliant on checking social? How has it impacted our dating lives? Has it become easier to ghost, bench, gaslight or breadcrumb in today’s digital world? Are we causing self-inflicted pain while dating? For the Happiness Hypothesis Study, I conducted in-depth interviews with men and women, ranging from ages 28-73, that are active online dating app users and found that:

  • 80% reported it being easier to ghost, bench, gaslight or breadcrumb because of the lack of communication and face-to-face interaction
  • 80% of millennials reported having experienced ghosting, benching, gaslighting or breadcrumbing firsthand
  • 45% reported the average length of dates in between ghosting someone was 8
  • 50% reported an average of at least 3 months before reaching out again to the person they ghosted

Meanwhile the other person waits to hear back and wonder why they weren’t worthy a response. These current dating trends are just an extension of how we use our social media. We’re treating people like we do our social media streams. The shiniest object is what we stop at, then move onto the next shiny object. But, there is a vicious cycle to these dating patterns. What fuels it? Social media! Being connected to the person that has ghosted, benched, gaslit or breadcrumbed can have detrimental effects on your self-esteem. When I asked how often do you check the social feeds of those that have expressed some form of interest in you? 90% said daily. Once they have had a ghosting, benching, gaslighting or breadcrumbing experience, it becomes weekly for 70%.

Are we creating a false reality? What is it doing to our sense of self? You’re a backup plan, but they text or reach out often enough to confuse you just in case their plan doesn’t work out. Are we becoming more narcissistic? Are we becoming more insecure? Has this behavior become normative? Is technology driving dating, sex and emotion?